Over the last week I experimented with a few mobile apps that were described as making digital PR easier. I am on-the-go quite a bit. Having a reliable and efficient mobile app is pretty essential! The app that caught my attention is Upitch. Keep reading to get my full user review.
What does Upitch do?
If PR pros and journalists had a dating app, this might be it. Upitch allows publicists to post a pitch, and then you let the journalists and media outlets come to you. Once your pitch is out there it will appear in the journalists’ ‘pitch feed’ view. From there, journalists have the option to reject or show interest in a pitch. If a journalist shows interest in your pitch it will appear under the matches tab in the sidebar menu. To move the relationship to the next level, move into the chat section to communicate.
Getting started on Upitch
Anyone’s first impression of an app is registration. If an app has an easy registration process it gives me high hopes for what is to come. Upitch offers two registration options: import your info from LinkedIn or manual registration. I opted for the manual registration to test for complications. I was pleased to find Upitch only needs your name, email address, and for you to indicate if you are pitching or a journalist. That was it! Very simple manual setup if you do not want to import your LinkedIn profile information.
What’s inside and posting a pitch
Upitch has a user-friendly interface with easy to navigate options. The sidebar menu in Upitch offers the ability to easily edit your profile; manage your pitches; see your matches; and review your analytics. I did not submit a pitch to properly test the analytics tab, but it appears to offer the ability to show stats of views for live and expired pitches.
Composing a pitch is similar to writing a traditional press release. Upitch does have character limits so you will need to be mindful of that. The idea is to throw a bone out to journalists in an effort for them to come to you. Again – a la dating app. What I really appreciate about composing a pitch is the ability to upload photos. You are required to upload at least one image for each pitch. You can schedule the pitch to expire from the journalists view in 30, 60, or 90 days. You must also select a category for your pitch (arts, fashion, etc). Then you submit and wait for the journalists to flock. You will get notifications when you get a match so no need to check to see if anyone is looking at your pitch.
Upitch has a great FAQ section. All my initial questions were in their FAQs with easy to understand answers.
What could be better?
I could not find an area in Upitch to add attachments such as a PDF file. Maybe the intent is to take the connection out of the app into the real world. However, that functionality could be beneficial.
Should PR pros use this app?
I believe Upitch is a great mobile app to use. Upitch is accessible via computer and the mobile app for ease of use. The mobile user interface is friendly and easy to use. I think the Upitch app takes some of the stress out of finding journalists to pick up stories. Upitch also extends your reach to a national level instead of depending solely on your familiar local journalists. I would not use Upitch as replacement for all other methods, but in addition to everything I do now. I recommend Upitch!
My wish mobile app
If I could combine Upitch with a graphics app like Canva that would be my ideal mobile app. I would like to have the ability to write my pitch using the options of Upitch, but to also create original visual content as I do in Canva. I can see myself using an app like this while I am waiting to board a flight, on the flight, or as I Uber away from an event. Being able to do everything in one place for journalists to see and show interest would be fabulous!