Springhill Church established a communications plan in 2018. This plan includes branding instructions, print media guidance, and social media direction. The communication plan has full support from the executive board and senior pastor. Word of mouth from these internal stakeholders will help positively engage the current partnership. When the plan was created, Springhill moved forward with creating profiles on most social media platforms that include the following: Facebook Business Page; Instagram Business Profile; YouTube; Google+; and Twitter. During the implementation of this campaign, the current social media profiles will be utilized to reach a new audience and diverse ethnic backgrounds.
The reason Springhill has experienced challenges with implementing their communication plan is because there are not enough volunteers willing to work on the designated team. Through this campaign, volunteer opportunities will be posted to social media and the organization’s website in an attempt to create a team to carry out the communications plan hereafter. Springhill has secured valuable social media accounts, but these accounts are not being used consistently. This campaign will work to utilize these sites to engage residents in a one-mile radius as well as the current partnership. There is a lack of messaging to go out on the social media platforms due to ministry leaders not being fully engaged in the plan. This campaign will attempt to address this by working with the volunteer leaders and show them the benefits of utilizing social media.
Springhill currently uses ShelbyNext to track attendance and house membership data. The current information indicates that the majority of the partnership is African-American and travels 10 miles or more to get to weekly worship services. This campaign will attempt to reach a new audience with diverse ethnic background within a one-mile radius of the church. Using the established Facebook Business Page, there is an opportunity to establish small group connections to further involve individuals via social media. The campaign will attempt to use the other social media channels to encourage interactions and participation over social media. An example would be implementing a self-guided study using videos uploaded to YouTube.
Change can be difficult for any organization. There is a risk that some current partners will not appreciate the direction of this plan and reject the idea of using technology to expand the organization. An additional threat is the chance of technology failing. There may be times when the internet connection at the church will not support a livestream and result in intermittent connection or no connection at all. Finally, once individuals are connected and desire to participate, there may be a challenge with getting transportation to events.
The reason Springhill has experienced challenges with implementing their communication plan is because there are not enough volunteers willing to work on the designated team. Through this campaign, volunteer opportunities will be posted to social media and the organization’s website in an attempt to create a team to carry out the communications plan hereafter. Springhill has secured valuable social media accounts, but these accounts are not being used consistently. This campaign will work to utilize these sites to engage residents in a one-mile radius as well as the current partnership. There is a lack of messaging to go out on the social media platforms due to ministry leaders not being fully engaged in the plan. This campaign will attempt to address this by working with the volunteer leaders and show them the benefits of utilizing social media.
Springhill currently uses ShelbyNext to track attendance and house membership data. The current information indicates that the majority of the partnership is African-American and travels 10 miles or more to get to weekly worship services. This campaign will attempt to reach a new audience with diverse ethnic background within a one-mile radius of the church. Using the established Facebook Business Page, there is an opportunity to establish small group connections to further involve individuals via social media. The campaign will attempt to use the other social media channels to encourage interactions and participation over social media. An example would be implementing a self-guided study using videos uploaded to YouTube.
Change can be difficult for any organization. There is a risk that some current partners will not appreciate the direction of this plan and reject the idea of using technology to expand the organization. An additional threat is the chance of technology failing. There may be times when the internet connection at the church will not support a livestream and result in intermittent connection or no connection at all. Finally, once individuals are connected and desire to participate, there may be a challenge with getting transportation to events.
